Senses allow us to experience the world in a unique way. Sight, smell, sound, taste and touch are five magic ways of literally taking in a place and creating a moment, an experience, and a memory. Within the five senses are held some of the most precious memories, which can transport us through time. Uniquely, these grand voyages are most often inspired through the tiniest of details, whether the scent of a flower, or the taste of a meal.
The Five Senses campaign encourages viewers to experience a sense of awe at the universe inside the body, as well as the amazing planet that Turkish Airlines connects us to.
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Awards
Premier / Super Bowl LII
Crystal Apple / 1 Crystal
Red Awards / 1 Red
Premier / Super Bowl LII
Crystal Apple / 1 Crystal
Red Awards / 1 Red
Our Five Senses campaign was also carried over to print and outdoor. Two series were created, one to tie in with the TVC and another to explore the senses. This second set showcased the many locations that Turkish Airlines flew to and the senses that could be explored while there.
We also created a series of videos for social media, each voiced by Dr. Oz and detailing how the five senses work. Adding a playful touch to our campaigns digital side.