For Magnum's new Caramel Gold flavor we teamed up with Netflix to create a campaign based on their popular series La Casa de Papel. The first TVC was based around a heist to steal the Magnum Caramel Gold, using a similar format to the TV series where our heroine performs a series of acrobatic stunts while communicating with the Professor. To supplement the TVC we designed print and outdoor ads which made use of iconic scenes from the TV series.
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Awards
Crystal Apple / 1 Crystal
Brandverse Awards / 2 Silver + 2 Bronze
Mixx Awards / 2 Silver
Felis / 2 Felis + 1 Achievement
Brandverse Awards / 2 Silver + 2 Bronze
Mixx Awards / 2 Silver
Felis / 2 Felis + 1 Achievement
The campaign was also carried over to stores with specially designed Magnum X La Casa de Papel packaging. Three unique designs were created, one representing a gold bouillon and the other two with original illustrations of the classic La Casa de Papel red outfits and Dali masks.
The campaign culminated with a promotional TVC, showcasing the giveaway of two gold Porsche Taycan's. It followed off from where the first one finished, using a climactic getaway to show off the cars and tie in to the La Casa de Papel theme.