Siemens’ new XXL Fridge has an unusual feature, inside the fridge are two cameras allowing you to check the contents wherever you are via the Home Connect app. Whenever the fridge door is closed a photo is taken and sent automatically to your mobile phone for you to view anytime.
To highlight this feature and bring warmth to Siemens’ slightly distant brand image in Turkey, we decided to tell a love story that takes place inside the fridge.
With a fridge that takes photos, the only logical step was of course to shoot the film using stop motion. We designed two cute figures and took thousands of photos with them, resulting in the world’s first movie filmed using a fridge.
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Awards
Crystal Apple / 1 Crystal + 1 Silver
Brandverse Awards / 1 Grand Prix + 2 Gold + 1 Bronze
Felis / 3 Shortlists
Crystal Apple / 1 Crystal + 1 Silver
Brandverse Awards / 1 Grand Prix + 2 Gold + 1 Bronze
Felis / 3 Shortlists
Before our film was released, we began a teaser campaign on social media with a special teaser poster. It hid the figures faces, and was used to highlight that our film was the world's first movie filmed using a fridge.
This was followed with another more classical "rom-com" style poster for the actual release of the film.
